UK AI Visibility Index · Category
How 5 leading UK fashion & apparel brands compare on the way generative AI systems perceive them.
Leader
ASOS
78
Average
5 brands
56
Range
low / high
31–78
| Rank | Brand | Band | AI Visibility | Δ | Strongest pillar | Weakest pillar |
|---|---|---|---|---|---|---|
| 01 |
A
ASOS
|
Leader | 78 | ▲ +3 | Identity | Crawlability |
| 02 |
N
Next
|
Leader | 72 | ▼ -2 | Identity | Crawlability |
| 03 |
B
Boohoo
|
Challenger | 54 | ▼ -8 | Identity | Authority |
| 04 |
P
PrettyLittleThing
|
Challenger | 47 | ▲ +4 | Identity | Authority |
| 05 |
V
Vinted
|
Emerging | 31 | ▲ +16 | Crawlability | Authority |
Brands ranked 6-50 by Tranco within Fashion & Apparel that were considered for the Index.
We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank and Companies House status.
This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.
Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with eligibility verified per Companies House. Read the methodology.
Fashion & Apparel composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL — no link rot.
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