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UK AI Visibility Index

50 leading UK consumer brands, ranked by AI visibility · Refreshed quarterly

Last refreshed 5 Aug 2026
Filter 50 brands

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank Brand Category Band AI Visibility Δ Strongest pillar Weakest pillar
01
easyJet
easyjet.com
Travel Leader 79 ▲ +23 Authority & Citation +21 Technical & RAG +13
02
Bupa
bupa.co.uk
Health & Wellness Challenger 75 ▲ +10 Entity Resolution +39 Foundational 0
03
Range Rover
rangerover.com
Automotive Leader 75 ▲ +14 Authority & Citation +21 Entity Resolution −8
04
Argos
argos.co.uk
Retail & E-commerce Challenger 74 ▲ +10 Authority & Citation +39 Technical & RAG +5
05
Trainline
thetrainline.com
Travel Challenger 74 ▲ +4 Technical & RAG +27 Authority & Citation −3
06
Superdrug
superdrug.com
Beauty Leader 73 ▲ +24 Entity Resolution +48 Technical & RAG −12
07
Bentley
bentley.com
Automotive Leader 73 ▲ +4 Technical & RAG +27 Entity Resolution −9
08
ITV
itv.com
Media & Entertainment Challenger 72 ▲ +9 Authority & Citation +34 Technical & RAG +3
09
Jet2 Holidays
jet2holidays.com
Travel Challenger 71 ▲ +4 Entity Resolution +21 Technical & RAG −11
10
Arnold Clark
arnoldclark.com
Automotive Challenger 70 ▲ +9 Entity Resolution +16 Authority & Citation −2
11
Tesco
tesco.com
Retail & E-commerce Leader 69 ▼ -4 Technical & RAG +29 Entity Resolution −19
12
Barclays
barclays.co.uk
Finance Leader 68 ▲ +2 Entity Resolution +10 Authority & Citation −14
13
Huel
huel.com
Food, Drink & Hospitality Emerging 68 ▲ +6 Entity Resolution +22 Foundational +5
14
Wise
wise.com
Finance Challenger 68 ▼ -3 Authority & Citation +10 Entity Resolution −8
15
Carwow
carwow.co.uk
Automotive Emerging 66 ▲ +7 Foundational +16 Technical & RAG −14
16
HSBC
hsbc.co.uk
Finance Leader 65 ▲ +2 Foundational +9 Authority & Citation −14
17
The Telegraph
telegraph.co.uk
Media & Entertainment Challenger 64 ▲ +4 Entity Resolution +14 Authority & Citation −1
18
Dunelm
dunelm.com
Home & Furniture Leader 63 ▲ +10 Foundational +16 Technical & RAG −2
19
Dyson
dyson.com
Home & Furniture Challenger 63 ▲ +6 Authority & Citation +16 Foundational −29
20
Revolut
revolut.com
Finance Challenger 63 ▲ +3 Authority & Citation +10 Foundational −36
21
Just Eat
just-eat.co.uk
Food, Drink & Hospitality Leader 62 ▼ -3 Technical & RAG +5 Entity Resolution −1
22
PureGym
puregym.com
Health & Wellness Challenger 62 ▲ +4 Authority & Citation +18 Entity Resolution −7
23
Marks & Spencer
marksandspencer.com
Retail & E-commerce Challenger 62 ▲ +3 Foundational +9 Entity Resolution −4
24
DFS
dfs.co.uk
Home & Furniture Leader 62 ▲ +4 Foundational +16 Authority & Citation −8
25
Monzo
monzo.com
Finance Emerging 62 ▲ +11 Authority & Citation +10 Technical & RAG −25
26
Holland & Barrett
hollandandbarrett.com
Health & Wellness Leader 61 ▲ +12 Entity Resolution +7 Foundational −11
27
Next
next.co.uk
Fashion & Apparel Leader 60 ▲ +9 Authority & Citation +19 Technical & RAG −5
28
BBC
bbc.co.uk
Media & Entertainment Leader 60 ▲ +7 Authority & Citation +10 Foundational −16
29
Specsavers
specsavers.co.uk
Health & Wellness Leader 60 ▼ -6 Authority & Citation +18 Entity Resolution −17
30
Wickes
wickes.co.uk
Home & Furniture Challenger 60 ▲ +13 Foundational +27 Authority & Citation −8
31
Sky
sky.com
Media & Entertainment Leader 60 ▲ +1 Foundational +7 Entity Resolution −7
32
Sports Direct
sportsdirect.com
Fashion & Apparel Challenger 59 ▲ +6 Authority & Citation +21 Technical & RAG −15
33
Charlotte Tilbury
charlottetilbury.com
Beauty Challenger 59 ▲ +5 Technical & RAG +11 Authority & Citation −14
34
LookFantastic
lookfantastic.com
Beauty Challenger 58 ▲ +1 Technical & RAG +19 Authority & Citation −14
35
Greggs
greggs.co.uk
Food, Drink & Hospitality Challenger 58 ▲ +2 Technical & RAG +5 Authority & Citation −17
36
ASOS
asos.com
Fashion & Apparel Leader 57 ▼ -3 Technical & RAG +13 Authority & Citation −10
37
Costa Coffee
costa.co.uk
Food, Drink & Hospitality Leader 56 · 0 Technical & RAG +5 Foundational −18
38
John Lewis
johnlewis.com
Retail & E-commerce Leader 55 ▼ -2 Foundational +9 Authority & Citation −28
39
Hotel Chocolat
hotelchocolat.com
Food, Drink & Hospitality Challenger 55 · 0 Foundational +5 Technical & RAG −19
40
Oh Polly
ohpolly.com
Fashion & Apparel Emerging 53 ▼ -4 Technical & RAG +9 Authority & Citation −16
41
British Airways
britishairways.com
Travel Leader 52 ▲ +9 Authority & Citation −3 Foundational −27
42
Bloom & Wild
bloomandwild.com
Home & Furniture Emerging 51 ▲ +20 Entity Resolution −2 Foundational −29
43
McLaren
mclaren.com
Automotive Challenger 51 ▲ +5 Entity Resolution −10 Foundational −40
44
Boohoo
boohoo.com
Fashion & Apparel Challenger 50 ▼ -1 Foundational 0 Authority & Citation −13
45
Boots
boots.com
Beauty Leader 48 ▲ +3 Authority & Citation +20 Foundational −36
46
MedExpress
medexpress.co.uk
Health & Wellness Emerging 48 ▲ +3 Technical & RAG +5 Authority & Citation −52
47
Citymapper
citymapper.com
Travel Emerging 48 ▼ -4 Technical & RAG −11 Authority & Citation −32
48
The Essence Vault
theessencevault.co.uk
Beauty Emerging 47 · 0 Technical & RAG +15 Entity Resolution −40
49
Video Games Chronicle
videogameschronicle.com
Media & Entertainment Emerging 43 · 0 Foundational −4 Authority & Citation −45
50
Very
very.co.uk
Retail & E-commerce Emerging 42 · 0 Entity Resolution −2 Foundational −36
How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Composition is selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Composition is reshuffled annually (next: Jan 2027). Audit scores refresh quarterly while composition holds. Detail pages update in place at the same URL.

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