50 leading UK consumer brands, ranked by AI visibility · Refreshed quarterly
Pillar columns show category-relative performance — +N is points above the category average, −N is points below.
| Rank | Brand | Category | Band | AI Visibility | Strongest pillar | Weakest pillar |
|---|---|---|---|---|---|---|
| 01 |
Tesco
|
Retail & E-commerce | Leader | 73 | Authority & Citation +38 | Entity Resolution −2 |
| 02 |
Wise
|
Finance | Challenger | 71 | Authority & Citation +36 | Entity Resolution −6 |
| 03 |
Trainline
|
Travel | Challenger | 70 | Technical & RAG +27 | Authority & Citation +6 |
| 04 |
Bentley
|
Automotive | Leader | 69 | Authority & Citation +19 | Entity Resolution +2 |
| 05 |
Jet2 Holidays
|
Travel | Challenger | 67 | Foundational +18 | Authority & Citation +9 |
| 06 |
Specsavers
|
Health & Wellness | Leader | 66 | Authority & Citation +33 | Technical & RAG −3 |
| 07 |
Barclays
|
Finance | Leader | 66 | Entity Resolution +13 | Foundational 0 |
| 08 |
Just Eat
|
Food, Drink & Hospitality | Leader | 65 | Technical & RAG +22 | Entity Resolution −9 |
| 09 |
Bupa
|
Health & Wellness | Challenger | 65 | Entity Resolution +14 | Foundational 0 |
| 10 |
Argos
|
Retail & E-commerce | Challenger | 64 | Technical & RAG +25 | Authority & Citation −14 |
| 11 |
ITV
|
Media & Entertainment | Challenger | 63 | Technical & RAG +17 | Foundational −7 |
| 12 |
HSBC
|
Finance | Leader | 63 | Technical & RAG +3 | Entity Resolution −1 |
| 13 |
Huel
|
Food, Drink & Hospitality | Emerging | 62 | Entity Resolution +14 | Technical & RAG −2 |
| 14 |
Arnold Clark
|
Automotive | Challenger | 61 | Technical & RAG +14 | Authority & Citation −16 |
| 15 |
Range Rover
|
Automotive | Leader | 61 | Authority & Citation +22 | Entity Resolution −23 |
| 16 |
ASOS
|
Fashion & Apparel | Leader | 60 | Technical & RAG +19 | Authority & Citation 0 |
| 17 |
The Telegraph
|
Media & Entertainment | Challenger | 60 | Entity Resolution +20 | Authority & Citation −11 |
| 18 |
Revolut
|
Finance | Challenger | 60 | Technical & RAG +3 | Authority & Citation −16 |
| 19 |
Marks & Spencer
|
Retail & E-commerce | Challenger | 59 | Foundational +9 | Entity Resolution −3 |
| 20 |
Sky
|
Media & Entertainment | Leader | 59 | Authority & Citation +13 | Foundational −7 |
| 21 |
Carwow
|
Automotive | Emerging | 59 | Entity Resolution +21 | Authority & Citation −12 |
| 22 |
DFS
|
Home & Furniture | Leader | 58 | Technical & RAG +13 | Authority & Citation +9 |
| 23 |
PureGym
|
Health & Wellness | Challenger | 58 | Authority & Citation +13 | Technical & RAG −3 |
| 24 |
LookFantastic
|
Beauty | Challenger | 57 | Technical & RAG +15 | Authority & Citation −7 |
| 25 |
Oh Polly
|
Fashion & Apparel | Emerging | 57 | Technical & RAG +19 | Entity Resolution −8 |
| 26 |
Dyson
|
Home & Furniture | Challenger | 57 | Entity Resolution +21 | Foundational −11 |
| 27 |
John Lewis
|
Retail & E-commerce | Leader | 57 | Foundational +9 | Authority & Citation −14 |
| 28 |
Costa Coffee
|
Food, Drink & Hospitality | Leader | 56 | Authority & Citation +7 | Foundational −18 |
| 29 |
easyJet
|
Travel | Leader | 56 | Foundational +18 | Technical & RAG −21 |
| 30 |
Greggs
|
Food, Drink & Hospitality | Challenger | 56 | Entity Resolution +8 | Authority & Citation −21 |
| 31 |
Hotel Chocolat
|
Food, Drink & Hospitality | Challenger | 55 | Authority & Citation +6 | Technical & RAG −16 |
| 32 |
Charlotte Tilbury
|
Beauty | Challenger | 54 | Authority & Citation +19 | Technical & RAG −3 |
| 33 |
Sports Direct
|
Fashion & Apparel | Challenger | 53 | Authority & Citation +17 | Technical & RAG −19 |
| 34 |
Dunelm
|
Home & Furniture | Leader | 53 | Foundational +11 | Authority & Citation −1 |
| 35 |
BBC
|
Media & Entertainment | Leader | 53 | Authority & Citation +20 | Technical & RAG −11 |
| 36 |
Citymapper
|
Travel | Emerging | 52 | Technical & RAG +3 | Foundational −27 |
| 37 |
Next
|
Fashion & Apparel | Leader | 51 | Entity Resolution +1 | Technical & RAG −9 |
| 38 |
Monzo
|
Finance | Emerging | 51 | Foundational 0 | Authority & Citation −21 |
| 39 |
Boohoo
|
Fashion & Apparel | Challenger | 51 | Entity Resolution +1 | Technical & RAG −9 |
| 40 |
Superdrug
|
Beauty | Leader | 49 | Entity Resolution +3 | Foundational −9 |
| 41 |
Holland & Barrett
|
Health & Wellness | Leader | 49 | Technical & RAG 0 | Authority & Citation −22 |
| 42 |
The Essence Vault
|
Beauty | Emerging | 47 | Technical & RAG +25 | Entity Resolution −28 |
| 43 |
Wickes
|
Home & Furniture | Challenger | 47 | Foundational +23 | Entity Resolution −17 |
| 44 |
McLaren
|
Automotive | Challenger | 46 | Entity Resolution +2 | Foundational −38 |
| 45 |
Boots
|
Beauty | Leader | 45 | Authority & Citation +24 | Technical & RAG −37 |
| 46 |
MedExpress
|
Health & Wellness | Emerging | 45 | Foundational 0 | Authority & Citation −37 |
| 47 |
British Airways
|
Travel | Leader | 43 | Authority & Citation −5 | Foundational −27 |
| 48 |
Video Games Chronicle
|
Media & Entertainment | Emerging | 43 | Foundational +5 | Authority & Citation −35 |
| 49 |
Very
|
Retail & E-commerce | Emerging | 42 | Entity Resolution −2 | Technical & RAG −36 |
| 50 |
Bloom & Wild
|
Home & Furniture | Emerging | 31 | Technical & RAG −21 | Foundational −34 |
No brands match the current filters.
Each brand is audited by GenSight's 35-signal deterministic scoring engine. Composition is selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.
Composition is reshuffled annually (next: Jan 2027). Audit scores refresh quarterly while composition holds. Detail pages update in place at the same URL.
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