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UK AI Visibility Index

50 leading UK consumer brands, ranked by AI visibility · Refreshed quarterly

Last refreshed 8 May 2026
Filter 50 brands

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank Brand Category Band AI Visibility Strongest pillar Weakest pillar
01
Tesco
tesco.com
Retail & E-commerce Leader 73 Authority & Citation +38 Entity Resolution −2
02
Wise
wise.com
Finance Challenger 71 Authority & Citation +36 Entity Resolution −6
03
Trainline
thetrainline.com
Travel Challenger 70 Technical & RAG +27 Authority & Citation +6
04
Bentley
bentley.com
Automotive Leader 69 Authority & Citation +19 Entity Resolution +2
05
Jet2 Holidays
jet2holidays.com
Travel Challenger 67 Foundational +18 Authority & Citation +9
06
Specsavers
specsavers.co.uk
Health & Wellness Leader 66 Authority & Citation +33 Technical & RAG −3
07
Barclays
barclays.co.uk
Finance Leader 66 Entity Resolution +13 Foundational 0
08
Just Eat
just-eat.co.uk
Food, Drink & Hospitality Leader 65 Technical & RAG +22 Entity Resolution −9
09
Bupa
bupa.co.uk
Health & Wellness Challenger 65 Entity Resolution +14 Foundational 0
10
Argos
argos.co.uk
Retail & E-commerce Challenger 64 Technical & RAG +25 Authority & Citation −14
11
ITV
itv.com
Media & Entertainment Challenger 63 Technical & RAG +17 Foundational −7
12
HSBC
hsbc.co.uk
Finance Leader 63 Technical & RAG +3 Entity Resolution −1
13
Huel
huel.com
Food, Drink & Hospitality Emerging 62 Entity Resolution +14 Technical & RAG −2
14
Arnold Clark
arnoldclark.com
Automotive Challenger 61 Technical & RAG +14 Authority & Citation −16
15
Range Rover
rangerover.com
Automotive Leader 61 Authority & Citation +22 Entity Resolution −23
16
ASOS
asos.com
Fashion & Apparel Leader 60 Technical & RAG +19 Authority & Citation 0
17
The Telegraph
telegraph.co.uk
Media & Entertainment Challenger 60 Entity Resolution +20 Authority & Citation −11
18
Revolut
revolut.com
Finance Challenger 60 Technical & RAG +3 Authority & Citation −16
19
Marks & Spencer
marksandspencer.com
Retail & E-commerce Challenger 59 Foundational +9 Entity Resolution −3
20
Sky
sky.com
Media & Entertainment Leader 59 Authority & Citation +13 Foundational −7
21
Carwow
carwow.co.uk
Automotive Emerging 59 Entity Resolution +21 Authority & Citation −12
22
DFS
dfs.co.uk
Home & Furniture Leader 58 Technical & RAG +13 Authority & Citation +9
23
PureGym
puregym.com
Health & Wellness Challenger 58 Authority & Citation +13 Technical & RAG −3
24
LookFantastic
lookfantastic.com
Beauty Challenger 57 Technical & RAG +15 Authority & Citation −7
25
Oh Polly
ohpolly.com
Fashion & Apparel Emerging 57 Technical & RAG +19 Entity Resolution −8
26
Dyson
dyson.com
Home & Furniture Challenger 57 Entity Resolution +21 Foundational −11
27
John Lewis
johnlewis.com
Retail & E-commerce Leader 57 Foundational +9 Authority & Citation −14
28
Costa Coffee
costa.co.uk
Food, Drink & Hospitality Leader 56 Authority & Citation +7 Foundational −18
29
easyJet
easyjet.com
Travel Leader 56 Foundational +18 Technical & RAG −21
30
Greggs
greggs.co.uk
Food, Drink & Hospitality Challenger 56 Entity Resolution +8 Authority & Citation −21
31
Hotel Chocolat
hotelchocolat.com
Food, Drink & Hospitality Challenger 55 Authority & Citation +6 Technical & RAG −16
32
Charlotte Tilbury
charlottetilbury.com
Beauty Challenger 54 Authority & Citation +19 Technical & RAG −3
33
Sports Direct
sportsdirect.com
Fashion & Apparel Challenger 53 Authority & Citation +17 Technical & RAG −19
34
Dunelm
dunelm.com
Home & Furniture Leader 53 Foundational +11 Authority & Citation −1
35
BBC
bbc.co.uk
Media & Entertainment Leader 53 Authority & Citation +20 Technical & RAG −11
36
Citymapper
citymapper.com
Travel Emerging 52 Technical & RAG +3 Foundational −27
37
Next
next.co.uk
Fashion & Apparel Leader 51 Entity Resolution +1 Technical & RAG −9
38
Monzo
monzo.com
Finance Emerging 51 Foundational 0 Authority & Citation −21
39
Boohoo
boohoo.com
Fashion & Apparel Challenger 51 Entity Resolution +1 Technical & RAG −9
40
Superdrug
superdrug.com
Beauty Leader 49 Entity Resolution +3 Foundational −9
41
Holland & Barrett
hollandandbarrett.com
Health & Wellness Leader 49 Technical & RAG 0 Authority & Citation −22
42
The Essence Vault
theessencevault.co.uk
Beauty Emerging 47 Technical & RAG +25 Entity Resolution −28
43
Wickes
wickes.co.uk
Home & Furniture Challenger 47 Foundational +23 Entity Resolution −17
44
McLaren
mclaren.com
Automotive Challenger 46 Entity Resolution +2 Foundational −38
45
Boots
boots.com
Beauty Leader 45 Authority & Citation +24 Technical & RAG −37
46
MedExpress
medexpress.co.uk
Health & Wellness Emerging 45 Foundational 0 Authority & Citation −37
47
British Airways
britishairways.com
Travel Leader 43 Authority & Citation −5 Foundational −27
48
Video Games Chronicle
videogameschronicle.com
Media & Entertainment Emerging 43 Foundational +5 Authority & Citation −35
49
Very
very.co.uk
Retail & E-commerce Emerging 42 Entity Resolution −2 Technical & RAG −36
50
Bloom & Wild
bloomandwild.com
Home & Furniture Emerging 31 Technical & RAG −21 Foundational −34
How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Composition is selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Composition is reshuffled annually (next: Jan 2027). Audit scores refresh quarterly while composition holds. Detail pages update in place at the same URL.

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