Health & Wellness

How 5 leading UK health & wellness brands compare on the way generative AI systems perceive them.

Leader

Bupa

Average

5 brands

Range

low / high

48–75

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank	Brand	Band	AI Visibility	Δ	Strongest pillar	Weakest pillar
01	Bupa bupa.co.uk	Challenger	75	▲ +10	Entity Resolution +39	Foundational 0
02	PureGym puregym.com	Challenger	62	▲ +4	Authority & Citation +18	Entity Resolution −7
03	Holland & Barrett hollandandbarrett.com	Leader	61	▲ +12	Entity Resolution +7	Foundational −11
04	Specsavers specsavers.co.uk	Leader	60	▼ -6	Authority & Citation +18	Entity Resolution −17
05	MedExpress medexpress.co.uk	Emerging	48	▲ +3	Technical & RAG +5	Authority & Citation −52

Considered but not selected

Brands ranked 6-50 by Tranco within Health & Wellness that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Health & Wellness composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

Audit your brand

Run the same methodology against your own brand. Free summary, no signup required.

Run a free audit →