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UK Index / Retail & E-commerce

UK AI Visibility Index · Category

Retail & E-commerce

How 5 leading UK retail & e-commerce brands compare on the way generative AI systems perceive them.

Leader

Tesco

73

Average

5 brands

59

Range

low / high

42–73

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank Brand Band AI Visibility Strongest pillar Weakest pillar
01
Tesco
tesco.com
Leader 73 Authority & Citation +38 Entity Resolution −2
02
Argos
argos.co.uk
Challenger 64 Technical & RAG +25 Authority & Citation −14
03
Marks & Spencer
marksandspencer.com
Challenger 59 Foundational +9 Entity Resolution −3
04
John Lewis
johnlewis.com
Leader 57 Foundational +9 Authority & Citation −14
05
Very
very.co.uk
Emerging 42 Entity Resolution −2 Technical & RAG −36

Considered but not selected

Brands ranked 6-50 by Tranco within Retail & E-commerce that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Retail & E-commerce composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

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