UK AI Visibility Index · Category

Travel

How 5 leading UK travel brands compare on the way generative AI systems perceive them.

Leader

easyJet

Average

5 brands

Range

low / high

48–79

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank	Brand	Band	AI Visibility	Δ	Strongest pillar	Weakest pillar
01	easyJet easyjet.com	Leader	79	▲ +23	Authority & Citation +21	Technical & RAG +13
02	Trainline thetrainline.com	Challenger	74	▲ +4	Technical & RAG +27	Authority & Citation −3
03	Jet2 Holidays jet2holidays.com	Challenger	71	▲ +4	Entity Resolution +21	Technical & RAG −11
04	British Airways britishairways.com	Leader	52	▲ +9	Authority & Citation −3	Foundational −27
05	Citymapper citymapper.com	Emerging	48	▼ -4	Technical & RAG −11	Authority & Citation −32

Considered but not selected

Brands ranked 6-50 by Tranco within Travel that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Travel composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

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