Travel

How 5 leading UK travel brands compare on the way generative AI systems perceive them.

Leader

Trainline

Average

5 brands

Range

low / high

43–70

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank	Brand	Band	AI Visibility	Strongest pillar	Weakest pillar
01	Trainline thetrainline.com	Challenger	70	Technical & RAG +27	Authority & Citation +6
02	Jet2 Holidays jet2holidays.com	Challenger	67	Foundational +18	Authority & Citation +9
03	easyJet easyjet.com	Leader	56	Foundational +18	Technical & RAG −21
04	Citymapper citymapper.com	Emerging	52	Technical & RAG +3	Foundational −27
05	British Airways britishairways.com	Leader	43	Authority & Citation −5	Foundational −27

Considered but not selected

Brands ranked 6-50 by Tranco within Travel that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Travel composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

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