UK AI Visibility Index · Category

Beauty

How 5 leading UK beauty brands compare on the way generative AI systems perceive them.

Leader

Superdrug

Average

5 brands

Range

low / high

47–73

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank	Brand	Band	AI Visibility	Δ	Strongest pillar	Weakest pillar
01	Superdrug superdrug.com	Leader	73	▲ +24	Entity Resolution +48	Technical & RAG −12
02	Charlotte Tilbury charlottetilbury.com	Challenger	59	▲ +5	Technical & RAG +11	Authority & Citation −14
03	LookFantastic lookfantastic.com	Challenger	58	▲ +1	Technical & RAG +19	Authority & Citation −14
04	Boots boots.com	Leader	48	▲ +3	Authority & Citation +20	Foundational −36
05	The Essence Vault theessencevault.co.uk	Emerging	47	· 0	Technical & RAG +15	Entity Resolution −40

Considered but not selected

Brands ranked 6-50 by Tranco within Beauty that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Beauty composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

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