Beauty

How 5 leading UK beauty brands compare on the way generative AI systems perceive them.

Leader

LookFantastic

Average

5 brands

Range

low / high

45–57

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank	Brand	Band	AI Visibility	Strongest pillar	Weakest pillar
01	LookFantastic lookfantastic.com	Challenger	57	Technical & RAG +15	Authority & Citation −7
02	Charlotte Tilbury charlottetilbury.com	Challenger	54	Authority & Citation +19	Technical & RAG −3
03	Superdrug superdrug.com	Leader	49	Entity Resolution +3	Foundational −9
04	The Essence Vault theessencevault.co.uk	Emerging	47	Technical & RAG +25	Entity Resolution −28
05	Boots boots.com	Leader	45	Authority & Citation +24	Technical & RAG −37

Considered but not selected

Brands ranked 6-50 by Tranco within Beauty that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Beauty composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

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