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UK Index / Media & Entertainment

UK AI Visibility Index · Category

Media & Entertainment

How 5 leading UK media & entertainment brands compare on the way generative AI systems perceive them.

Leader

ITV

63

Average

5 brands

56

Range

low / high

43–63

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank Brand Band AI Visibility Strongest pillar Weakest pillar
01
ITV
itv.com
Challenger 63 Technical & RAG +17 Foundational −7
02
The Telegraph
telegraph.co.uk
Challenger 60 Entity Resolution +20 Authority & Citation −11
03
Sky
sky.com
Leader 59 Authority & Citation +13 Foundational −7
04
BBC
bbc.co.uk
Leader 53 Authority & Citation +20 Technical & RAG −11
05
Video Games Chronicle
videogameschronicle.com
Emerging 43 Foundational +5 Authority & Citation −35

Considered but not selected

Brands ranked 6-50 by Tranco within Media & Entertainment that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Media & Entertainment composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

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