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UK Index / Media & Entertainment

UK AI Visibility Index · Category

Media & Entertainment

How 5 leading UK media & entertainment brands compare on the way generative AI systems perceive them.

Leader

ITV

72

Average

5 brands

60

Range

low / high

43–72

Ranked by AI visibility

Sorted by category rank

Pillar columns show category-relative performance — +N is points above the category average, −N is points below.

Rank Brand Band AI Visibility Δ Strongest pillar Weakest pillar
01
ITV
itv.com
Challenger 72 ▲ +9 Authority & Citation +34 Technical & RAG +3
02
The Telegraph
telegraph.co.uk
Challenger 64 ▲ +4 Entity Resolution +14 Authority & Citation −1
03
BBC
bbc.co.uk
Leader 60 ▲ +7 Authority & Citation +10 Foundational −16
04
Sky
sky.com
Leader 60 ▲ +1 Foundational +7 Entity Resolution −7
05
Video Games Chronicle
videogameschronicle.com
Emerging 43 · 0 Foundational −4 Authority & Citation −45

Considered but not selected

Brands ranked 6-50 by Tranco within Media & Entertainment that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with cultural-perception classification verifying each brand reads as British — see how brands are selected.

Refresh cadence

Media & Entertainment composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL.

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