Fintech

How 5 leading UK fintech brands compare on the way generative AI systems perceive them.

Leader

Monzo

Average

5 brands

Range

low / high

36–81

Ranked by AI visibility

Sorted by category rank

Rank	Brand	Band	AI Visibility	Δ	Strongest pillar	Weakest pillar
01	M Monzo monzo.com	Leader	81	▲ +5	Crawlability	Authority
02	S Starling Bank starlingbank.com	Leader	74	▲ +2	Crawlability	Authority
03	R Revolut revolut.com	Challenger	64	▲ +4	Identity	Identity
04	W Wise wise.com	Challenger	59	▼ -4	Crawlability	Identity
05	P Plum withplum.com	Emerging	36	▲ +8	Crawlability	Authority

Considered but not selected

Brands ranked 6-50 by Tranco within Fintech that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank and Companies House status.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with eligibility verified per Companies House. Read the methodology.

Refresh cadence

Fintech composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL — no link rot.

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