UK AI Visibility Index · Category
How 5 leading UK health & wellness brands compare on the way generative AI systems perceive them.
Leader
Bupa
73
Average
5 brands
57
Range
low / high
29–73
| Rank | Brand | Band | AI Visibility | Δ | Strongest pillar | Weakest pillar |
|---|---|---|---|---|---|---|
| 01 |
H
Holland & Barrett
|
Leader | 69 | ▲ +2 | Authority | Crawlability |
| 02 |
B
Bupa
|
Leader | 73 | ▲ +4 | Identity | Crawlability |
| 03 |
V
Vitality
|
Challenger | 54 | ▲ +5 | Identity | Identity |
| 04 |
M
MyProtein
|
Challenger | 60 | ▼ -3 | Identity | Identity |
| 05 |
H
Heights
|
Emerging | 29 | ▲ +10 | Identity | Authority |
Brands ranked 6-50 by Tranco within Health & Wellness that were considered for the Index.
We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank and Companies House status.
This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.
Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with eligibility verified per Companies House. Read the methodology.
Health & Wellness composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL — no link rot.
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