Home & Furniture

How 5 leading UK home & furniture brands compare on the way generative AI systems perceive them.

Leader

IKEA UK

Average

5 brands

Range

low / high

33–82

Ranked by AI visibility

Sorted by category rank

Rank	Brand	Band	AI Visibility	Δ	Strongest pillar	Weakest pillar
01	I IKEA UK ikea.com/gb	Leader	82	▲ +6	Authority	Identity
02	D DFS dfs.co.uk	Leader	68	· 0	Authority	Crawlability
03	M Made.com made.com	Challenger	50	▼ -19	Identity	Identity
04	S Soho Home sohohome.com	Challenger	45	▲ +3	Authority	Crawlability
05	L Loaf loaf.com	Emerging	33	▲ +9	Identity	Authority

Considered but not selected

Brands ranked 6-50 by Tranco within Home & Furniture that were considered for the Index.

Coming with next refresh

We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank and Companies House status.

This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.

How the Index works

Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with eligibility verified per Companies House. Read the methodology.

Refresh cadence

Home & Furniture composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL — no link rot.

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