UK AI Visibility Index · Category
How 5 leading UK retail & e-commerce brands compare on the way generative AI systems perceive them.
Leader
Marks & Spencer
79
Average
5 brands
61
Range
low / high
46–79
| Rank | Brand | Band | AI Visibility | Δ | Strongest pillar | Weakest pillar |
|---|---|---|---|---|---|---|
| 01 |
J
John Lewis
|
Leader | 76 | ▲ +1 | Authority | Crawlability |
| 02 |
M
Marks & Spencer
|
Leader | 79 | ▲ +4 | Authority | Crawlability |
| 03 |
A
Argos
|
Challenger | 55 | ▼ -7 | Identity | Identity |
| 04 |
V
Very
|
Challenger | 51 | · 0 | Identity | Authority |
| 05 |
S
Selfridges
|
Emerging | 46 | ▲ +12 | Authority | Crawlability |
Brands ranked 6-50 by Tranco within Retail & E-commerce that were considered for the Index.
We publish the candidates list as a transparency surface — the next 5-10 brands per category that were considered but did not make the Index, with their Tranco rank and Companies House status.
This is not an extended ranking — these brands have not been audited. The list documents editorial integrity: anyone can see who else was in scope and verify the selection against the methodology.
Each brand is audited by GenSight's 35-signal deterministic scoring engine. Selection is by Tranco rank within category, with eligibility verified per Companies House. Read the methodology.
Retail & E-commerce composition holds until the annual reshuffle (next: Jan 2027). Audit scores refresh quarterly. Detail pages update at the same URL — no link rot.
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