ASOS AI Visibility Score | UK AI Visibility Index

What's working

ASOS is a well-established global fashion retailer with a strong brand presence and robust e-commerce infrastructure, reflected in its high entity strength and topical authority. However, its generative AI footprint lags in cutting-edge RAG optimization, missing explicit signals for AI-specific crawling and advanced semantic architecture.

01
Foundational scores 91 — identity surface is clean and consistent
02
Entity Resolution scores 59 — Knowledge Panel anchors brand identity
03
Technical & RAG scores 57 — site architecture is machine-readable

What's not

01

H&M dominates "Sustainable Fashion Practices"

Create a comprehensive, machine-readable report detailing ASOS's sustainability initiatives, supply chain ethics, and environmental impact, utilizing schema markup for key metrics.
02

Zalando dominates "Fashion Trend Forecasting & Analysis"

Publish original research and data-backed articles on emerging fashion trends, consumer purchasing patterns, and style evolution, leveraging internal sales data and expert analysis.
03

ASOS (internal data not fully exposed) dominates "Sizing & Fit Guides with User Data"

Develop advanced sizing and fit guides that incorporate aggregate user feedback and structured data, helping AI models provide more accurate recommendations and reduce returns.

Closest competitor

Closest competitor in semantic space

H&M

Score

—

Gap on AI Visibility —

Stronger on Detailed Sustainability Report with Structured Data

Stronger on Proprietary Trend Reports & Data Visualizations

H&M currently dominates citations for sustainable fashion practices. Create a comprehensive, machine-readable report detailing ASOS's sustainability initiatives, supply chain ethics, and environmental impact, utilizing schema markup for key metrics.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for ASOS — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

2 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q3 2026	57	—	03	4 Aug 2026
Q2 2026	60	—	01	7 May 2026

› Embed this score

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For ASOS

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