ASOS AI Visibility Score | UK AI Visibility Index

What's working

ASOS is a well-established online fashion retailer with a strong brand presence and robust traditional SEO. However, its current semantic footprint indicates a gap in advanced AI-readiness, limiting its ability to dominate generative AI queries despite its market position.

01
Foundational scores 91 — identity surface is clean and consistent
02
Technical & RAG scores 65 — AI crawlers are unblocked
03
Entity Resolution scores 59 — Knowledge Panel anchors brand identity

What's not

01

H&M dominates "Sustainable Fashion Practices"

Create a comprehensive, data-backed report on ASOS's sustainability efforts, supply chain transparency, and ethical sourcing, optimized with schema.org markup for AI indexing.
02

Vogue Business dominates "Fashion Trend Forecasting"

Publish original research and trend forecasts based on ASOS's sales data and customer insights, presented in a structured, direct-answer format with cited statistics.
03

Patagonia dominates "Product Material & Care Guides"

Develop an extensive, semantically rich glossary of clothing materials, their properties, and care instructions, incorporating FAQ schema and internal linking to product pages.

Closest competitor

Closest competitor in semantic space

H&M

Score

—

Gap on AI Visibility —

Stronger on Detailed Sustainability Report with JSON-LD

Stronger on Proprietary Trend Analysis Articles

H&M currently dominates citations for sustainable fashion practices. Create a comprehensive, data-backed report on ASOS's sustainability efforts, supply chain transparency, and ethical sourcing, optimized with schema.org markup for AI indexing.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for ASOS — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	60	—	01	7 May 2026

› Embed this score

Live preview

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Preview

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<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="asos"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For ASOS

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