Boohoo AI Visibility Score | UK AI Visibility Index

What's working

boohoo.com is a prominent online fast-fashion retailer with a strong digital presence and brand recognition, reflected in its high scores for basic entity signals and social proof. However, its LLM footprint shows gaps in advanced AI-specific optimizations and structured data beyond standard e-commerce needs, limiting its ability to dominate complex, data-driven queries.

01
Foundational scores 91 — identity surface is clean and consistent
02
Entity Resolution scores 52 — Knowledge Panel anchors brand identity

What's not

01

ASOS dominates "Sustainable Fashion Practices"

Create a comprehensive, machine-readable sustainability report detailing ethical sourcing, material choices, and carbon footprint, structured with FAQ schema to answer common consumer queries.
02

ASOS dominates "Sizing & Fit Guides"

Develop an interactive sizing guide that incorporates user feedback and provides personalized recommendations, marked up with HowTo and Product schema for AI understanding.
03

Vogue dominates "Fashion Trend Forecasting & Analysis"

Publish a regular blog series analyzing emerging fashion trends, backed by internal sales data and external industry reports, featuring expert author profiles and structured data.

Closest competitor

Closest competitor in semantic space

ASOS

asos.com

Score

Gap on AI Visibility -7

Stronger on Dedicated Sustainability Report with JSON-LD and FAQ Schema

Stronger on Interactive Sizing Tool with Schema.org/HowTo and user-generated fit data

ASOS currently dominates citations for sustainable fashion practices. Create a comprehensive, machine-readable sustainability report detailing ethical sourcing, material choices, and carbon footprint, structured with FAQ schema to answer common consumer queries.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Boohoo — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

2 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q3 2026	50	—	05	4 Aug 2026
Q2 2026	51	—	05	7 May 2026

› Embed this score

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<div data-gensight-embed="uk-brand" data-slug="boohoo"></div>

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