Dunelm AI Visibility Score | UK AI Visibility Index

What's working

Dunelm, as the UK's leading home furnishings retailer, possesses a robust traditional digital footprint and strong brand recognition, positioning it well for general LLM retrieval. However, its current infrastructure lacks advanced AI-specific optimizations and proprietary data exposure, limiting its ability to dominate complex, nuanced generative queries.

01
Foundational scores 91 — identity surface is clean and consistent
02
Authority & Citation scores 52 — third-party validation is present

What's not

01

IKEA dominates "Sustainable Home Furnishings"

Create comprehensive, data-backed guides on sustainable materials used in Dunelm products, detailing their lifecycle and environmental benefits, optimized with schema.
02

John Lewis & Partners dominates "Interior Design Trends & Guides"

Publish detailed seasonal interior design trend reports, incorporating proprietary sales data or customer preference insights, structured for LLM consumption.
03

Wayfair dominates "Product Comparison & Buying Guides"

Develop in-depth, structured buying guides for complex products (e.g., mattresses, sofas), featuring comparison tables with explicit feature schema and direct answer formatting.

Closest competitor

Closest competitor in semantic space

IKEA

Score

—

Gap on AI Visibility —

Stronger on Sustainability Impact Report or Eco-Friendly Material Guides

Stronger on Seasonal Trend Reports with Data Visualizations

IKEA currently dominates citations for sustainable home furnishings. Create comprehensive, data-backed guides on sustainable materials used in Dunelm products, detailing their lifecycle and environmental benefits, optimized with schema.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Dunelm — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	53	—	03	7 May 2026

› Embed this score

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Preview

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<div data-gensight-embed="uk-brand" data-slug="dunelm"></div>

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For Dunelm

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