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IKEA UK

Leader
ikea.com/gb · Home & Furniture

Leader-band brand in Home & Furniture, currently scoring 82 on AI visibility.

Last audited 14 Apr 2026 Next refresh Q3 2026
AI Visibility Score
82 /100
Strong visibility Δ +6 since Q1
Score band
0 40 70 100
What's working
  • 01

    Authority scores 94 — above category average

    Placeholder narrative for IKEA UK. Replace with audit-derived copy.

  • 02

    Crawlability scores 82 — above category average

    Placeholder narrative for IKEA UK. Replace with audit-derived copy.

  • 03

    Comprehension scores 82 — above category average

    Placeholder narrative for IKEA UK. Replace with audit-derived copy.

What's not
  • 01

    Identity scores 70 — below category average

    Placeholder narrative for IKEA UK. Replace with audit-derived copy.

  • 02

    Crawlability scores 82 — below category average

    Placeholder narrative for IKEA UK. Replace with audit-derived copy.

  • 03

    Comprehension scores 82 — below category average

    Placeholder narrative for IKEA UK. Replace with audit-derived copy.

Closest competitor

Category leader

DFS

dfs.co.uk

Score

68

Gap on AI Visibility +14
Stronger on Source authority
Stronger on Crawler accessibility

DFS leads the category on AI visibility. The largest gaps for IKEA UK are in source authority and crawler accessibility.

What AI said Gemini · 3 runs · UK

"What are the best UK home & furniture brands in 2026?"

Sample response covering home & furniture options in the UK market. IKEA UK appears among the suggestions, alongside several competitor brands. This is placeholder copy until the live Panel data is wired in.

Mentioned 3 / 3 runs Run 1 of 3 shown

Captured 14 Apr 2026 · Templates v2026-Q2

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine, covering training-corpus presence, retrievability, source authority and competitive position. Selection is by Tranco rank within category, with eligibility verified per Companies House. Composition is reshuffled annually; scores refresh quarterly.

35-signal breakdown Gated
31 discrete · 4 continuous
Wikipedia presence
Wikidata Q-ID
Knowledge graph node
robots.txt accessibility
GPTBot allowed
CCBot allowed
Schema Product coverage
Schema Offer coverage
Breadcrumb markup
Editorial citations
Tier-1 source coverage
Recency of citations

Behind this gate

See exactly which of the 35 signals are working for IKEA UK — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

Pillar scores
4 pillars

Identity

70

Crawlability

82

Comprehension

82

Authority

94

Score history
2 audits
Refresh Score Δ Rank in cat. Captured
Q2 2026 82 +6 01 14 Apr 2026
Q1 2026 76 01 12 Jan 2026
Embed this score
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<script src="https://gensight.ai/embed.js" data-brand="ikea-uk"></script>

For IKEA UK

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