Next AI Visibility Score | UK AI Visibility Index

What's working

Next.co.uk is a well-established UK retail entity with a strong foundational online presence and robust brand recognition, positioning it favorably for basic AI retrieval. However, its current infrastructure lacks advanced AI-specific optimizations and proprietary data exposure, limiting its ability to dominate niche semantic queries against more agile or globally dominant competitors.

01
Foundational scores 91 — identity surface is clean and consistent
02
Entity Resolution scores 59 — Knowledge Panel anchors brand identity

What's not

01

Zara dominates "Fashion Trend Forecasting"

Create quarterly reports analyzing emerging fashion trends based on Next's sales data and customer insights, presented with charts and expert commentary.
02

Marks & Spencer dominates "Sustainable & Ethical Sourcing Practices"

Publish in-depth articles and dedicated sections detailing Next's sustainability efforts, ethical sourcing policies, and supply chain transparency, backed by verifiable data.
03

John Lewis & Partners dominates "Home Decor Styling & Inspiration"

Develop comprehensive guides and interactive tools for home decor, offering styling advice, product recommendations, and visual inspiration for various room types and aesthetics.

Closest competitor

Closest competitor in semantic space

Zara

Score

—

Gap on AI Visibility —

Stronger on Proprietary Trend Reports with Data Visualizations

Stronger on Detailed Impact Reports & Supply Chain Transparency Pages

Zara currently dominates citations for fashion trend forecasting. Create quarterly reports analyzing emerging fashion trends based on Next's sales data and customer insights, presented with charts and expert commentary.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Next — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	51	—	04	7 May 2026

› Embed this score

Live preview

Display Next's AI Visibility Score on your own site. The badge updates automatically when the Index refreshes — no maintenance required.

Preview

Snippet

<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="next"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For Next

Is this you? Claim a deeper analysis.

Verified brand owners get the full 35-signal breakdown, prescriptive remediation roadmap, and regular tracking — not on the public Index.

Claim this brand →

For everyone else

Audit your own brand.

Run the same methodology against any brand or product. From $99 one-off, or subscribe for ongoing tracking.

Start an audit →