Oh Polly AI Visibility Score | UK AI Visibility Index

What's working

Oh Polly exhibits strong brand recognition and a robust e-commerce presence within its niche, reflected in high scores for entity strength and source eligibility. However, its LLM footprint is primarily product-centric, lacking deeper topical authority and advanced AI-specific optimizations that would elevate its retrieval likelihood for broader fashion insights.

01
Foundational scores 91 — identity surface is clean and consistent
02
Technical & RAG scores 65 — AI crawlers are unblocked
03
Entity Resolution scores 52 — Knowledge Panel anchors brand identity

What's not

01

Reformation dominates "Sustainable Fashion Practices"

Publish a transparent, data-backed report detailing ethical sourcing, material choices, and environmental impact, optimized with schema.org/SustainabilityReport.
02

WGSN (indirect) / ASOS (direct) dominates "Fashion Trend Forecasting"

Create in-depth editorial content predicting upcoming fashion trends, linking Oh Polly products, and featuring expert commentary, structured with Article schema.
03

House of CB (for fit) / Smaller Niche Brands dominates "Design & Fabrication Innovation"

Develop content showcasing the unique design process, fabric selection, and craftsmanship behind Oh Polly's garments, using HowTo or AboutPage schema.

Closest competitor

Closest competitor in semantic space

Reformation

Score

—

Gap on AI Visibility —

Stronger on Sustainability Report & Ethical Sourcing Page

Stronger on Seasonal Trend Guides & Editorial Features

Reformation currently dominates citations for sustainable fashion practices. Publish a transparent, data-backed report detailing ethical sourcing, material choices, and environmental impact, optimized with schema.org/SustainabilityReport.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Oh Polly — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	57	—	02	7 May 2026

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Preview

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<div data-gensight-embed="uk-brand" data-slug="oh-polly"></div>

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For Oh Polly

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