Oh Polly AI Visibility Score | UK AI Visibility Index

What's working

Oh Polly is a well-established UK fashion brand with a strong online presence and good foundational SEO, reflected in its high scores for basic entity signals. However, it currently lacks advanced AI-readiness markers, indicating a gap in its machine-readable footprint for sophisticated LLM retrieval and competitive displacement.

01
Foundational scores 91 — identity surface is clean and consistent
02
Technical & RAG scores 54 — AI crawlers are unblocked
03
Entity Resolution scores 52 — Knowledge Panel anchors brand identity

What's not

01

ASOS dominates "Sustainable Fashion Practices"

Create a comprehensive, data-backed report detailing Oh Polly's ethical sourcing, manufacturing processes, and environmental initiatives, optimized for AI retrieval.
02

Boohoo (via blog) dominates "Fashion Trend Forecasting & Analysis"

Publish original research and trend forecasts based on internal sales data and customer insights, embedding `CreativeWork` schema with `citation` properties.
03

House of CB dominates "Fabric Innovation & Technology"

Develop in-depth content explaining the unique properties, benefits, and sourcing of Oh Polly's 'premium fabrics', structured with `HowTo` or `Article` schema.

Closest competitor

Closest competitor in semantic space

ASOS

asos.com

Score

Gap on AI Visibility -4

Stronger on Dedicated Sustainability Report with ESG Data

Stronger on Proprietary Trend Reports with Cited Statistics

ASOS currently dominates citations for sustainable fashion practices. Create a comprehensive, data-backed report detailing Oh Polly's ethical sourcing, manufacturing processes, and environmental initiatives, optimized for AI retrieval.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Oh Polly — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

2 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q3 2026	53	—	04	4 Aug 2026
Q2 2026	57	—	02	7 May 2026

› Embed this score

Live preview

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Preview

Snippet

<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="oh-polly"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For Oh Polly

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