Challenger-band brand in Fashion & Apparel, currently scoring 47 on AI visibility.
Identity scores 59 — above category average
Placeholder narrative for PrettyLittleThing. Replace with audit-derived copy.
Crawlability scores 47 — above category average
Placeholder narrative for PrettyLittleThing. Replace with audit-derived copy.
Comprehension scores 47 — above category average
Placeholder narrative for PrettyLittleThing. Replace with audit-derived copy.
Authority scores 35 — below category average
Placeholder narrative for PrettyLittleThing. Replace with audit-derived copy.
Crawlability scores 47 — below category average
Placeholder narrative for PrettyLittleThing. Replace with audit-derived copy.
Comprehension scores 47 — below category average
Placeholder narrative for PrettyLittleThing. Replace with audit-derived copy.
Category leader
ASOS
asos.com
Score
78
ASOS leads the category on AI visibility. The largest gaps for PrettyLittleThing are in source authority and crawler accessibility.
"What are the best UK fashion & apparel brands in 2026?"
Sample response covering fashion & apparel options in the UK market. PrettyLittleThing appears among the suggestions, alongside several competitor brands. This is placeholder copy until the live Panel data is wired in.
Captured 14 Apr 2026 · Templates v2026-Q2
Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine, covering training-corpus presence, retrievability, source authority and competitive position. Selection is by Tranco rank within category, with eligibility verified per Companies House. Composition is reshuffled annually; scores refresh quarterly.
Behind this gate
See exactly which of the 35 signals are working for PrettyLittleThing — and which are dragging the score down.
Identity
59
Crawlability
47
Comprehension
47
Authority
35
| Refresh | Score | Δ | Rank in cat. | Captured |
|---|---|---|---|---|
| Q2 2026 | 47 | +4 | 04 | 14 Apr 2026 |
| Q1 2026 | 43 | — | 04 | 12 Jan 2026 |
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