Selfridges is not in the current Index

Selfridges appeared in an earlier edition of the UK AI Visibility Index. The Index tracks a fixed set of 50 leading UK consumer brands, and the composition is reshuffled once a year, so brands enter and leave between editions.

Because Selfridges is not in the current composition, we are not publishing a score for it. Any score you may have seen on this page previously was from an earlier edition and has not been refreshed since — showing it here without a current refresh date would be misleading.

The live Index, its methodology and the current 50 brands are all below.