Sports Direct AI Visibility Score | UK AI Visibility Index

What's working

Sports Direct maintains a strong, established digital presence as a leading UK sports retailer, benefiting from high brand recognition and extensive product indexing. While excelling in foundational SEO and content volume, the entity exhibits gaps in advanced AI-readiness, particularly in semantic HTML architecture and explicit LLM optimization.

01
Foundational scores 91 — identity surface is clean and consistent
02
Entity Resolution scores 62 — Knowledge Panel anchors brand identity
03
Authority & Citation scores 53 — third-party validation is present

What's not

01

Decathlon dominates "Sustainable Sportswear Initiatives"

Create a comprehensive page detailing Sports Direct's environmental and ethical initiatives, supply chain transparency, and sustainable product lines, optimized with schema.
02

Runner's World (media) / Nike (brand) dominates "Expert Product Comparison Guides"

Develop in-depth, data-driven comparison guides for popular product categories (e.g., 'Running Shoe Selector: Nike vs. Adidas vs. Asics'), featuring structured data and expert insights.
03

Myprotein / Specialized Sports Blogs dominates "Sports Science & Training Advice"

Publish a series of articles or guides on training methodologies, injury prevention, or sports nutrition, authored by certified experts, to establish authority beyond product sales.

Closest competitor

Closest competitor in semantic space

Decathlon

Score

—

Gap on AI Visibility —

Stronger on Dedicated Sustainability Report or Policy Page

Stronger on Data-Backed Comparison Guide

Decathlon currently dominates citations for sustainable sportswear initiatives. Create a comprehensive page detailing Sports Direct's environmental and ethical initiatives, supply chain transparency, and sustainable product lines, optimized with schema.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Sports Direct — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	53	—	03	7 May 2026

› Embed this score

Live preview

Display Sports Direct's AI Visibility Score on your own site. The badge updates automatically when the Index refreshes — no maintenance required.

Preview

Snippet

<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="sports-direct"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For Sports Direct

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