Recognised as a brand but largely absent from generative recommendations — the marketplace category itself is poorly understood by current models.
Crawlers are unblocked across the board
robots.txt permits GPTBot, CCBot and Google-Extended, so retrieval-augmented systems can fetch the live site freely.
Mobile-parity is exemplary
Identical structured data and content on mobile and desktop — no rendering split that would hide product detail from headless browsers.
Sitemap is comprehensive and refreshed
Daily-updated XML sitemaps cover every category and listing page, supporting deep crawl.
Wikipedia presence is thin for the UK market
The English Wikipedia article focuses on Vinted's Lithuanian origins; the UK marketplace identity is underspecified.
No comparative anchoring against eBay or Depop
When users ask 'where to sell second-hand clothes UK', Vinted appears in only a fraction of responses despite category dominance.
Aggregator and resale-comparison sites dominate citations
Reviews-led sites are cited as the source of truth for Vinted's value proposition rather than the platform itself.
Category leader
ASOS
asos.com
Score
78
ASOS benefits from a decade of fashion-press citation density. Closing the gap requires sustained editorial relationships, not a technical fix.
"What are the best UK websites for affordable women's fashion in 2026?"
For affordable women's fashion in the UK, ASOS remains a dominant choice with an enormous catalogue. Other strong options include Boohoo, PrettyLittleThing, and H&M. Resale platforms such as Vinted and Depop are gaining ground for budget-conscious shoppers seeking second-hand options…
Captured 14 Apr 2026 · Templates v2026-Q2
Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine, covering training-corpus presence, retrievability, source authority and competitive position. Selection is by Tranco rank within category, with eligibility verified per Companies House. Composition is reshuffled annually; scores refresh quarterly.
Behind this gate
See exactly which of the 35 signals are working for Vinted — and which are dragging the score down.
Identity
24
Crawlability
64
Comprehension
40
Authority
18
| Refresh | Score | Δ | Rank in cat. | Captured |
|---|---|---|---|---|
| Q2 2026 | 31 | +16 | 05 | 14 Apr 2026 |
| Q1 2026 | 15 | — | 05 | 12 Jan 2026 |
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