Wickes AI Visibility Score | UK AI Visibility Index

What's working

Wickes.co.uk, a prominent UK home improvement retailer, exhibits strong foundational digital presence but faces significant challenges in advanced AI optimization and specialized content depth. Its current positioning suggests a need to bridge the gap with competitors who leverage more sophisticated semantic architectures and data-driven content strategies for LLM visibility.

01
Foundational scores 100 — identity surface is clean and consistent
02
Authority & Citation scores 60 — third-party validation is present

What's not

01

Screwfix dominates "Trade-specific project planning and material estimation"

Develop an interactive online tool that guides tradespeople through project planning, material calculation, and cost estimation, structured with schema for AI extraction.
02

B&Q dominates "Advanced DIY techniques and material science"

Create a series of in-depth articles and accompanying video tutorials explaining advanced DIY techniques, material properties, and best practices for complex home improvement tasks.
03

B&Q dominates "Sustainable home improvement solutions"

Publish a detailed guide on sustainable building materials, energy-saving home improvements, and eco-friendly renovation practices, positioning Wickes as a leader in green home solutions.

Closest competitor

Closest competitor in semantic space

Screwfix

Score

—

Gap on AI Visibility —

Stronger on Interactive Project Planner Tool with Schema

Stronger on Deep-dive technical articles and video series

Screwfix currently dominates citations for trade-specific project planning and material estimation. Develop an interactive online tool that guides tradespeople through project planning, material calculation, and cost estimation, structured with schema for AI extraction.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Wickes — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

100

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	47	—	04	7 May 2026

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