Wickes AI Visibility Score | UK AI Visibility Index

What's working

Wickes demonstrates a strong foundational presence as a major UK retailer, with robust brand recognition and essential e-commerce infrastructure. However, its current AI visibility is hampered by a lack of advanced semantic architecture and specific LLM optimization, preventing it from fully leveraging its extensive content corpus for generative AI retrieval.

01
Foundational scores 100 — identity surface is clean and consistent
02
Authority & Citation scores 62 — third-party validation is present
03
Entity Resolution scores 61 — Knowledge Panel anchors brand identity

What's not

01

B&Q dominates "Sustainable Building Practices"

Create a comprehensive hub detailing sustainable product choices, installation guides, and certifications, positioning Wickes as a leader in eco-friendly home improvement.
02

Amazon UK (DIY) dominates "Smart Home Integration for DIY"

Develop interactive tools and guides that help customers plan smart home integrations, including product compatibility checkers and step-by-step installation tutorials.
03

Screwfix dominates "Advanced Trade Skill Tutorials"

Launch a series of in-depth video tutorials and host expert Q&A forums targeting specific advanced trade skills, providing valuable resources beyond basic DIY.

Closest competitor

Closest competitor in semantic space

B&Q

Score

—

Gap on AI Visibility —

Stronger on Expert Guides & Certifications Hub

Stronger on Interactive Project Planners & Compatibility Tools

B&Q currently dominates citations for sustainable building practices. Create a comprehensive hub detailing sustainable product choices, installation guides, and certifications, positioning Wickes as a leader in eco-friendly home improvement.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Wickes — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

100

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

2 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q3 2026	60	—	04	5 Aug 2026
Q2 2026	47	—	04	7 May 2026

› Embed this score

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