Charlotte Tilbury AI Visibility Score | UK AI Visibility Index

What's working

Charlotte Tilbury is a well-established luxury beauty brand with a strong online presence and high brand recognition, positioning it favorably for general AI retrieval. However, its current technical infrastructure shows gaps in advanced RAG readiness and semantic optimization, limiting its ability to dominate complex, data-driven queries within the LLM ecosystem.

01
Foundational scores 91 — identity surface is clean and consistent
02
Authority & Citation scores 60 — third-party validation is present

What's not

01

The Ordinary dominates "Ingredient Science & Efficacy"

Create a comprehensive, machine-readable glossary explaining key ingredients, their scientific benefits, and relevant studies, structured with schema.org/Drug or schema.org/ChemicalSubstance markup.
02

ILIA Beauty dominates "Sustainable Sourcing & Ethical Practices"

Publish an annual transparency report detailing sourcing, manufacturing, and sustainability efforts, using schema.org/WebPage with embedded schema.org/AboutPage and schema.org/Organization data.
03

Paula's Choice dominates "Comparative Product Performance"

Develop comparison guides that objectively benchmark Charlotte Tilbury products against competitors on key metrics (e.g., longevity, hydration), presenting data in structured tables with schema.org/Table markup.

Closest competitor

Closest competitor in semantic space

The Ordinary

Score

—

Gap on AI Visibility —

Stronger on Detailed Ingredient Glossary with Scientific Citations

Stronger on Transparency Report with Structured Data

The Ordinary currently dominates citations for ingredient science & efficacy. Create a comprehensive, machine-readable glossary explaining key ingredients, their scientific benefits, and relevant studies, structured with schema.org/Drug or schema.org/ChemicalSubstance markup.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Charlotte Tilbury — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	54	—	02	7 May 2026

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<div data-gensight-embed="uk-brand" data-slug="charlotte-tilbury"></div>

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