Charlotte Tilbury AI Visibility Score | UK AI Visibility Index

What's working

Charlotte Tilbury maintains a strong, well-established digital presence typical of a global luxury beauty brand, demonstrating high entity strength and topical authority. However, the brand exhibits gaps in advanced AI-specific optimizations, particularly in semantic architecture and explicit AI crawler directives, which limit its full generative AI footprint.

01
Foundational scores 91 — identity surface is clean and consistent
02
Technical & RAG scores 62 — AI crawlers are unblocked
03
Entity Resolution scores 60 — Knowledge Panel anchors brand identity

What's not

01

Estée Lauder dominates "Ingredient Science & Efficacy"

Create a comprehensive, machine-readable content hub detailing the scientific backing, clinical trials, and efficacy data for key ingredients used in Charlotte Tilbury products.
02

Fenty Beauty dominates "Sustainable Beauty Practices"

Publish a detailed, crawlable report outlining Charlotte Tilbury's sustainability initiatives, ethical sourcing, and environmental impact reduction efforts with clear metrics.
03

NARS Cosmetics dominates "Professional Makeup Artist Techniques"

Develop an extensive series of expert-led makeup tutorials, complete with detailed, transcribed instructions, product recommendations, and integrated FAQ schema for AI consumption.

Closest competitor

Closest competitor in semantic space

Estée Lauder

Score

—

Gap on AI Visibility —

Stronger on Dedicated Ingredient Science Hub with Research Citations

Stronger on Transparent Sustainability Report & Initiatives Page

Estée Lauder currently dominates citations for ingredient science & efficacy. Create a comprehensive, machine-readable content hub detailing the scientific backing, clinical trials, and efficacy data for key ingredients used in Charlotte Tilbury products.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Charlotte Tilbury — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

2 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q3 2026	59	—	02	4 Aug 2026
Q2 2026	54	—	02	7 May 2026

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