Costa Coffee AI Visibility Score | UK AI Visibility Index

What's working

Costa Coffee maintains a robust foundational digital presence, leveraging its strong brand recognition and extensive physical footprint to secure high entity strength and citation worthiness. However, its LLM footprint shows a gap in advanced RAG readiness, particularly in semantic architecture and explicit AI-centric optimizations.

01
Foundational scores 73 — positioning is clear and well-stated
02
Authority & Citation scores 60 — third-party validation is present
03
Technical & RAG scores 54 — AI crawlers are unblocked

What's not

01

Starbucks dominates "Coffee Sourcing & Sustainability"

Create an in-depth, machine-readable report detailing coffee bean origins, ethical sourcing practices, and environmental impact, including specific metrics and certifications.
02

Pret A Manger dominates "Nutritional Information & Dietary Options"

Develop a comprehensive, filterable database of all menu items with detailed nutritional facts and allergen information, optimized with Product and NutritionInformation schema.
03

Caffè Nero dominates "Coffee Craft & Expertise"

Publish content showcasing barista expertise, coffee brewing guides, and the art of coffee making, positioning Costa as an authority in coffee craftsmanship.

Closest competitor

Closest competitor in semantic space

Starbucks

Score

—

Gap on AI Visibility —

Stronger on Detailed Sustainability Report with Structured Data

Stronger on Interactive Nutritional Database with Schema Markup

Starbucks currently dominates citations for coffee sourcing & sustainability. Create an in-depth, machine-readable report detailing coffee bean origins, ethical sourcing practices, and environmental impact, including specific metrics and certifications.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Costa Coffee — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	56	—	03	7 May 2026

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