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UK Index / Travel / easyJet
Rank in category 01 / 05 Overall 01 / 50

easyJet

Leader
easyjet.com · Travel

easyJet maintains a strong semantic presence as a major European low-cost airline, benefiting from extensive brand recognition and a robust digital footprint.

Last audited 5 Aug 2026 Next refresh 3 Nov 2026
AI Visibility Score
79 /100
Strong visibility Δ +23 since last refresh
Score band
0 40 70 100
What's working

easyJet maintains a strong semantic presence as a major European low-cost airline, benefiting from extensive brand recognition and a robust digital footprint. However, its traditional enterprise architecture presents significant gaps in advanced AI readiness and RAG optimization, limiting its ability to dominate emerging generative search landscapes.

  • 01

    Entity Resolution scores 94 — canonical entity recognition is strong

  • 02

    Foundational scores 91 — identity surface is clean and consistent

  • 03

    Authority & Citation scores 81 — brand surfaces in Gemini’s top results

What's not
  • 01

    British Airways dominates "Sustainable Aviation Initiatives"

    Create a comprehensive, machine-readable report on easyJet's sustainability efforts, including carbon reduction targets and fleet modernization, optimized for LLM extraction and direct answer formatting.

  • 02

    Ryanair dominates "Flexible Booking & Refund Policies"

    Develop an easily navigable and AI-indexable resource detailing all booking flexibility options, change fees, and refund processes with clear examples and schema markup for generative AI.

  • 03

    TUI dominates "AI-Powered Travel Planning & Personalization"

    Publish insights or a whitepaper on how easyJet leverages AI internally to enhance customer experience, route optimization, or personalized travel recommendations, structured for machine readability.

Closest competitor

Closest competitor in semantic space

British Airways

britishairways.com

Score

52

Gap on AI Visibility +27
Stronger on Detailed ESG Report with AI-optimized summaries
Stronger on Interactive FAQ hub with structured data and direct answer formatting

British Airways currently dominates citations for sustainable aviation initiatives. Create a comprehensive, machine-readable report on easyJet's sustainability efforts, including carbon reduction targets and fleet modernization, optimized for LLM extraction and direct answer formatting.

What AI said Gemini · UK
Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected
› 35-signal breakdown Gated
31 discrete · 4 continuous
Canonical URL●
Social Media Presence●
Clear Value Proposition●
Wikidata Presence●
Entity Graph (Wikidata API)●
Organization Schema●
robots.txt Allows AI●
Semantic HTML Architecture●
llms.txt Published●
Aggregate Social Proof●
Top 5 in Gemini Search●
High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for easyJet — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

› Pillar scores
4 pillars

Foundational

91

Entity Resolution

94

Technical & RAG

62

Authority & Citation

81

› Score history
2 audits
Refresh Score Δ Rank in cat. Captured
Q3 2026 79 — 01 5 Aug 2026
Q2 2026 56 — 03 7 May 2026
› Embed this score
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<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="easyjet"></div>

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For easyJet

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