Audit your brand
UK Index / Travel / easyJet
Rank in category 03 / 05 Overall 29 / 50

easyJet

Leader
easyjet.com · Travel

easyJet is a well-established, high-volume brand with a strong traditional web presence and clear value proposition in the low-cost travel sector.

Last audited 8 May 2026 Next refresh 6 Aug 2026
AI Visibility Score
56 /100
Mid visibility
Score band
0 40 70 100
What's working

easyJet is a well-established, high-volume brand with a strong traditional web presence and clear value proposition in the low-cost travel sector. However, its current digital infrastructure shows significant gaps in advanced AI-specific optimization, limiting its machine-readable footprint for modern RAG systems.

  • 01

    Foundational scores 91 — identity surface is clean and consistent

  • 02

    Authority & Citation scores 64 — third-party validation is present

  • 03

    Entity Resolution scores 61 — Knowledge Panel anchors brand identity

What's not
  • 01

    Ryanair dominates "Flight Delay & Cancellation Policies"

    Create a dedicated, machine-readable section detailing all aspects of flight delays, cancellations, and passenger rights, optimized with FAQ and HowTo schema.

  • 02

    KLM dominates "Sustainable Travel Initiatives"

    Publish a detailed report on easyJet's carbon reduction strategies, fleet efficiency, and future sustainability goals, including verifiable statistics and expert quotes.

  • 03

    Wizz Air dominates "Baggage Allowance & Fees"

    Develop an interactive tool that clearly outlines baggage allowances and associated fees for different fare types and routes, enhanced with Product and HowTo schema.

Closest competitor

Closest competitor in semantic space

Ryanair

Score

Gap on AI Visibility
Stronger on Comprehensive, FAQ-driven policy hub with structured data
Stronger on Data-backed sustainability report with impact metrics

Ryanair currently dominates citations for flight delay & cancellation policies. Create a dedicated, machine-readable section detailing all aspects of flight delays, cancellations, and passenger rights, optimized with FAQ and HowTo schema.

What AI said Gemini · UK
Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

35-signal breakdown Gated
31 discrete · 4 continuous
Canonical URL
Social Media Presence
Clear Value Proposition
Wikidata Presence
Entity Graph (Wikidata API)
Organization Schema
robots.txt Allows AI
Semantic HTML Architecture
llms.txt Published
Aggregate Social Proof
Top 5 in Gemini Search
High DR/PR Citations

Behind this gate

See exactly which of the 35 signals are working for easyJet — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

Pillar scores
4 pillars

Foundational

91

Entity Resolution

61

Technical & RAG

35

Authority & Citation

64

Score history
1 audits
Refresh Score Δ Rank in cat. Captured
Q2 2026 56 03 7 May 2026
Embed this score
Live preview

Display easyJet's AI Visibility Score on your own site. The badge updates automatically when the Index refreshes — no maintenance required.

Preview
Snippet
<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="easyjet"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For easyJet

Is this you? Claim a deeper analysis.

Verified brand owners get the full 35-signal breakdown, prescriptive remediation roadmap, and regular tracking — not on the public Index.

Claim this brand →

For everyone else

Audit your own brand.

Run the same methodology against any brand or product. From $99 one-off, or subscribe for ongoing tracking.

Start an audit →