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Rank in category 01 / 05 Overall 08 / 50

ITV

Challenger
itv.com · Media & Entertainment

ITV, a prominent UK broadcaster, demonstrates strong foundational entity signals due to its established brand and extensive content, positioning it well within the mid-to-high score tier for traditional media.

Last audited 5 Aug 2026 Next refresh 3 Nov 2026
AI Visibility Score
72 /100
Strong visibility Δ +9 since last refresh
Score band
0 40 70 100
What's working

ITV, a prominent UK broadcaster, demonstrates strong foundational entity signals due to its established brand and extensive content, positioning it well within the mid-to-high score tier for traditional media. However, its LLM footprint is hampered by a lack of modern RAG optimization, specific AI directives, and structured proprietary data, preventing it from fully leveraging its content corpus for advanced AI retrieval.

  • 01

    Foundational scores 91 — identity surface is clean and consistent

  • 02

    Authority & Citation scores 81 — brand surfaces in Gemini’s top results

  • 03

    Entity Resolution scores 80 — canonical entity recognition is strong

What's not
  • 01

    BBC dominates "UK Television Industry Trends"

    Create and publish in-depth reports on UK television consumption, advertising shifts, and audience demographics, presenting data in machine-readable formats with clear citations.

  • 02

    Netflix dominates "Impact of Streaming on UK Audiences"

    Develop and release whitepapers exploring the socio-economic and cultural impact of streaming services on British viewing habits, leveraging internal data and expert analysis.

  • 03

    Thinkbox dominates "Advertising Effectiveness in Broadcast Media"

    Publish detailed case studies demonstrating the return on investment (ROI) and effectiveness of advertising campaigns across ITV's broadcast and digital platforms, with verifiable statistics.

Closest competitor

Closest competitor in semantic space

BBC

bbc.co.uk

Score

60

Gap on AI Visibility +12
Stronger on Proprietary Industry Reports & Data Analysis
Stronger on Original Research Whitepapers

BBC currently dominates citations for uk television industry trends. Create and publish in-depth reports on UK television consumption, advertising shifts, and audience demographics, presenting data in machine-readable formats with clear citations.

What AI said Gemini · UK
Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

35-signal breakdown Gated
31 discrete · 4 continuous
Canonical URL
Social Media Presence
Clear Value Proposition
Wikidata Presence
Entity Graph (Wikidata API)
Organization Schema
robots.txt Allows AI
Semantic HTML Architecture
llms.txt Published
Aggregate Social Proof
Top 5 in Gemini Search
High DR/PR Citations

Behind this gate

See exactly which of the 35 signals are working for ITV — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

Pillar scores
4 pillars

Foundational

91

Entity Resolution

80

Technical & RAG

54

Authority & Citation

81

Score history
2 audits
Refresh Score Δ Rank in cat. Captured
Q3 2026 72 01 5 Aug 2026
Q2 2026 63 01 7 May 2026
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Preview
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<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="itv"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For ITV

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