ITV AI Visibility Score | UK AI Visibility Index

What's working

ITV, through its ITVX streaming service, maintains a strong foundational presence as a major UK broadcaster, evidenced by robust brand recognition and extensive content. However, its current machine-readable footprint lacks advanced AI-specific optimizations, limiting its deep semantic retrieval capabilities compared to global streaming giants.

01
Foundational scores 73 — positioning is clear and well-stated
02
Technical & RAG scores 65 — AI crawlers are unblocked
03
Entity Resolution scores 61 — Knowledge Panel anchors brand identity

What's not

01

Netflix dominates "Exclusive Show Deep Dives"

Create dedicated, semantically rich landing pages for top ITVX shows, including cast/crew interviews, production notes, and episode guides, all marked up with `TVSeries` and `CreativeWork` schema.
02

BBC Sport dominates "Live Event Semantic Indexing"

Implement real-time `BroadcastEvent` and `SportsEvent` schema for live broadcasts, including participant details, schedules, and outcomes, to enhance direct answer retrieval.
03

N/A dominates "UK Viewer Trend Reports"

Publish quarterly reports on UK streaming consumption trends, leveraging ITV's proprietary viewing data, presented with `Dataset` schema and downloadable CSVs, to establish thought leadership.

Closest competitor

Closest competitor in semantic space

Netflix

Score

—

Gap on AI Visibility —

Stronger on Richly Structured Content Hubs

Stronger on Real-time Structured Data Feeds

Netflix currently dominates citations for exclusive show deep dives. Create dedicated, semantically rich landing pages for top ITVX shows, including cast/crew interviews, production notes, and episode guides, all marked up with `TVSeries` and `CreativeWork` schema.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for ITV — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	63	—	01	7 May 2026

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<div data-gensight-embed="uk-brand" data-slug="itv"></div>

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For ITV

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