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UK Index / Retail & E-commerce / John Lewis
Rank in category 04 / 05 Overall 27 / 50

John Lewis

Leader
johnlewis.com · Retail & E-commerce

John Lewis & Partners is a venerable British retail institution with a robust traditional online presence and strong brand recognition, positioning it in the upper tier for foundational digital visibility.

Last audited 8 May 2026 Next refresh 6 Aug 2026
AI Visibility Score
57 /100
Mid visibility
Score band
0 40 70 100
What's working

John Lewis & Partners is a venerable British retail institution with a robust traditional online presence and strong brand recognition, positioning it in the upper tier for foundational digital visibility. While excelling in content and traditional SEO, its LLM footprint shows room for improvement in advanced AI-readiness and structured data for generative AI retrieval.

  • 01

    Foundational scores 91 — identity surface is clean and consistent

  • 02

    Entity Resolution scores 69 — Knowledge Panel anchors brand identity

  • 03

    Technical & RAG scores 51 — AI crawlers are unblocked

What's not
  • 01

    No specific content gaps surfaced

    The audit did not identify clear content gaps, suggesting the brand is reasonably well-covered across its category. Further detail is in the gated breakdown.

Closest competitor

Closest competitor in semantic space

Marks & Spencer

marksandspencer.com

Score

59

Gap on AI Visibility -2

Marks & Spencer appears as a close competitor in the semantic space surrounding this brand.

What AI said Gemini · UK
Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected
› 35-signal breakdown Gated
31 discrete · 4 continuous
Canonical URL●
Social Media Presence●
Clear Value Proposition●
Wikidata Presence●
Entity Graph (Wikidata API)●
Organization Schema●
robots.txt Allows AI●
Semantic HTML Architecture●
llms.txt Published●
Aggregate Social Proof●
Top 5 in Gemini Search●
High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for John Lewis — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

› Pillar scores
4 pillars

Foundational

91

Entity Resolution

69

Technical & RAG

51

Authority & Citation

37

› Score history
1 audits
Refresh Score Δ Rank in cat. Captured
Q2 2026 57 — 04 7 May 2026
› Embed this score
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