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UK Index / Beauty / LookFantastic
Rank in category 03 / 05 Overall 34 / 50

LookFantastic

Challenger
lookfantastic.com · Beauty

Lookfantastic is a well-established e-commerce entity with a strong digital presence and robust foundational SEO.

Last audited 5 Aug 2026 Next refresh 3 Nov 2026
AI Visibility Score
58 /100
Mid visibility Δ +1 since last refresh
Score band
0 40 70 100
What's working

Lookfantastic is a well-established e-commerce entity with a strong digital presence and robust foundational SEO. However, its current technical architecture and content strategy may not be fully optimized for advanced RAG models, limiting its visibility in complex AI-driven queries.

  • 01

    Foundational scores 91 — identity surface is clean and consistent

  • 02

    Technical & RAG scores 68 — AI crawlers are unblocked

  • 03

    Entity Resolution scores 52 — Knowledge Panel anchors brand identity

What's not
  • 01

    Cult Beauty dominates "Sustainable Beauty Practices"

    Create a comprehensive hub detailing sustainable beauty brands, ingredient sourcing, and eco-friendly packaging, supported by expert interviews and certifications, to establish authority in ethical consumption.

  • 02

    Space NK dominates "Personalized Skincare Routines"

    Develop an interactive tool that guides users through a personalized skincare assessment, offering tailored product recommendations with detailed explanations of ingredient benefits and usage, to capture intent for custom solutions.

  • 03

    The Ordinary / Paula's Choice dominates "Scientific Backing of Active Ingredients"

    Publish a library of articles and videos that scientifically explain key active ingredients in skincare and haircare, citing research and expert opinions, to become a trusted source for ingredient efficacy.

Closest competitor

Closest competitor in semantic space

Cult Beauty

Score

—

Gap on AI Visibility —
Stronger on In-depth 'Green Beauty' Hub with Brand Certifications & Ingredient Transparency Guides
Stronger on Interactive Skincare Quiz with AI-driven Product Recommendations & Explanations

Cult Beauty currently dominates citations for sustainable beauty practices. Create a comprehensive hub detailing sustainable beauty brands, ingredient sourcing, and eco-friendly packaging, supported by expert interviews and certifications, to establish authority in ethical consumption.

What AI said Gemini · UK
Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected
› 35-signal breakdown Gated
31 discrete · 4 continuous
Canonical URL●
Social Media Presence●
Clear Value Proposition●
Wikidata Presence●
Entity Graph (Wikidata API)●
Organization Schema●
robots.txt Allows AI●
Semantic HTML Architecture●
llms.txt Published●
Aggregate Social Proof●
Top 5 in Gemini Search●
High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for LookFantastic — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

› Pillar scores
4 pillars

Foundational

91

Entity Resolution

52

Technical & RAG

68

Authority & Citation

37

› Score history
2 audits
Refresh Score Δ Rank in cat. Captured
Q3 2026 58 — 03 4 Aug 2026
Q2 2026 57 — 01 7 May 2026
› Embed this score
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For LookFantastic

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