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Rank in category 04 / 05 Overall 31 / 50

Sky

Leader
sky.com · Media & Entertainment

Sky.com demonstrates a robust digital presence and strong market leadership, reflected in its high scores across foundational entity signals and topical authority.

Last audited 5 Aug 2026 Next refresh 3 Nov 2026
AI Visibility Score
60 /100
Mid visibility Δ +1 since last refresh
Score band
0 40 70 100
What's working

Sky.com demonstrates a robust digital presence and strong market leadership, reflected in its high scores across foundational entity signals and topical authority. While excelling in traditional SEO and brand visibility, the entity shows gaps in cutting-edge AI-specific optimization, particularly in semantic architecture and explicit LLM directives.

  • 01

    Foundational scores 91 — identity surface is clean and consistent

  • 02

    Entity Resolution scores 59 — Knowledge Panel anchors brand identity

  • 03

    Authority & Citation scores 56 — third-party validation is present

What's not
  • 01

    Virgin Media O2 dominates "Next-Gen Streaming Technology Comparisons"

    Create a detailed, data-backed whitepaper comparing Sky Glass/Stream's underlying technology, latency, and integration capabilities against competitor streaming boxes and pure OTT services, optimized for technical queries.

  • 02

    BT dominates "Broadband Performance Benchmarking"

    Develop a comprehensive landing page detailing Sky Broadband's real-world speed, reliability, and latency metrics, including a robust FAQ section addressing common performance concerns with structured data.

  • 03

    EE dominates "Mobile Network Coverage & Reliability Data"

    Publish an interactive, data-rich comparison guide showcasing Sky Mobile's network coverage, 5G rollout, and reliability statistics, directly comparing against major UK mobile networks with cited sources.

Closest competitor

Closest competitor in semantic space

Virgin Media O2

Score

Gap on AI Visibility
Stronger on Technical Whitepaper or Case Study
Stronger on Dedicated Landing Page with FAQ Schema

Virgin Media O2 currently dominates citations for next-gen streaming technology comparisons. Create a detailed, data-backed whitepaper comparing Sky Glass/Stream's underlying technology, latency, and integration capabilities against competitor streaming boxes and pure OTT services, optimized for technical queries.

What AI said Gemini · UK
Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

35-signal breakdown Gated
31 discrete · 4 continuous
Canonical URL
Social Media Presence
Clear Value Proposition
Wikidata Presence
Entity Graph (Wikidata API)
Organization Schema
robots.txt Allows AI
Semantic HTML Architecture
llms.txt Published
Aggregate Social Proof
Top 5 in Gemini Search
High DR/PR Citations

Behind this gate

See exactly which of the 35 signals are working for Sky — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

Pillar scores
4 pillars

Foundational

91

Entity Resolution

59

Technical & RAG

54

Authority & Citation

56

Score history
2 audits
Refresh Score Δ Rank in cat. Captured
Q3 2026 60 04 5 Aug 2026
Q2 2026 59 03 7 May 2026
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