Superdrug AI Visibility Score | UK AI Visibility Index

What's working

Superdrug is a well-established UK health and beauty retailer with strong brand recognition and a solid web presence, reflected in high entity strength and source eligibility. However, its LLM footprint is currently limited by a lack of advanced semantic architecture and specific RAG optimization, preventing it from dominating high-value AI-driven queries.

01
Foundational scores 73 — positioning is clear and well-stated
02
Entity Resolution scores 52 — Knowledge Panel anchors brand identity

What's not

01

Paula's Choice dominates "Ingredient Science & Efficacy"

Create detailed, scientifically-backed content explaining key ingredients, their benefits, and how they work, linking to relevant products and studies.
02

The Body Shop dominates "Sustainable & Ethical Beauty Practices"

Publish comprehensive content on Superdrug's sustainability initiatives, ethical sourcing, and eco-friendly product ranges, supported by data and certifications.
03

Sephora dominates "Personalized Beauty & Health Consultations"

Develop and promote interactive content or tools that guide users to personalized product recommendations based on their skin type, concerns, or health goals.

Closest competitor

Closest competitor in semantic space

Paula's Choice

Score

—

Gap on AI Visibility —

Stronger on Expert-authored ingredient glossaries and research-backed articles

Stronger on Dedicated sustainability reports and transparent sourcing information

Paula's Choice currently dominates citations for ingredient science & efficacy. Create detailed, scientifically-backed content explaining key ingredients, their benefits, and how they work, linking to relevant products and studies.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Superdrug — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	49	—	03	7 May 2026

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