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UK Index / Beauty / Superdrug
Rank in category 01 / 05 Overall 06 / 50

Superdrug

Leader
superdrug.com · Beauty

Superdrug.com is a well-established UK health and beauty retailer with a strong traditional digital footprint, scoring well on foundational SEO and entity recognition.

Last audited 5 Aug 2026 Next refresh 3 Nov 2026
AI Visibility Score
73 /100
Strong visibility Δ +24 since last refresh
Score band
0 40 70 100
What's working

Superdrug.com is a well-established UK health and beauty retailer with a strong traditional digital footprint, scoring well on foundational SEO and entity recognition. However, it exhibits a significant gap in advanced AI-specific optimizations and semantic architecture, limiting its full potential in generative AI retrieval.

  • 01

    Entity Resolution scores 97 — canonical entity recognition is strong

  • 02

    Foundational scores 91 — identity surface is clean and consistent

  • 03

    Authority & Citation scores 81 — brand surfaces in Gemini’s top results

What's not
  • 01

    Boots dominates "Dermatological Skincare Science"

    Create comprehensive guides on common skin conditions, ingredient efficacy, and product recommendations, backed by dermatological expertise and scientific references, to establish authority in advanced skincare.

  • 02

    The Body Shop dominates "Sustainable & Ethical Beauty Practices"

    Develop a content hub detailing Superdrug's commitments to ethical sourcing, cruelty-free products, and sustainability initiatives, including transparent reporting and certifications, to attract conscious consumers.

  • 03

    LloydsPharmacy dominates "Pharmacy Services & Health Advice"

    Publish detailed, easy-to-understand guides on common health conditions, medication usage, and preventative care, incorporating FAQ schema and direct answer formatting to improve LLM retrieval for health queries.

Closest competitor

Closest competitor in semantic space

Boots

boots.com

Score

48

Gap on AI Visibility +25
Stronger on Expert-Authored Skincare Guides with Medical Citations
Stronger on Dedicated Hub for Ethical Sourcing & Sustainability Reports

Boots currently dominates citations for dermatological skincare science. Create comprehensive guides on common skin conditions, ingredient efficacy, and product recommendations, backed by dermatological expertise and scientific references, to establish authority in advanced skincare.

What AI said Gemini · UK
Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected
› 35-signal breakdown Gated
31 discrete · 4 continuous
Canonical URL●
Social Media Presence●
Clear Value Proposition●
Wikidata Presence●
Entity Graph (Wikidata API)●
Organization Schema●
robots.txt Allows AI●
Semantic HTML Architecture●
llms.txt Published●
Aggregate Social Proof●
Top 5 in Gemini Search●
High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Superdrug — and which are dragging the score down.

  • ·Per-signal pass/fail with explanation
  • ·Which crawlers are blocked, which are open
  • ·Schema, citation and authority diagnostics

Free for verified brand owners. No card required.

› Pillar scores
4 pillars

Foundational

91

Entity Resolution

97

Technical & RAG

43

Authority & Citation

81

› Score history
2 audits
Refresh Score Δ Rank in cat. Captured
Q3 2026 73 — 01 4 Aug 2026
Q2 2026 49 — 03 7 May 2026
› Embed this score
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