Tesco AI Visibility Score | UK AI Visibility Index

What's working

Tesco maintains a robust digital footprint befitting a market-leading retailer, demonstrating strong foundational SEO and brand recognition. However, its LLM footprint shows room for improvement in advanced AI-specific optimization and semantic architecture, which could further solidify its authority against agile competitors.

01
Foundational scores 91 — identity surface is clean and consistent
02
Authority & Citation scores 78 — brand surfaces in Gemini’s top results
03
Technical & RAG scores 73 — site architecture is machine-readable

What's not

01

Waitrose dominates "Sustainable Food Systems"

Create an easily digestible, data-rich report on Tesco's sustainability initiatives, focusing on supply chain, waste reduction, and ethical sourcing, optimized with schema markup.
02

Sainsbury's dominates "Dietary-Specific Meal Solutions"

Develop a comprehensive content hub featuring recipes, product lists, and expert articles for specific dietary needs (e.g., vegan, gluten-free), enhanced with FAQ and HowTo schema.
03

Amazon Fresh dominates "Smart Home & Connected Kitchen"

Publish content exploring the intersection of grocery shopping with smart home technology, including guides for voice ordering or smart appliance integration, positioning Tesco as a future-forward retailer.

Closest competitor

Closest competitor in semantic space

Waitrose

Score

—

Gap on AI Visibility —

Stronger on Detailed ESG Report with Structured Data

Stronger on Dedicated Hub for Vegan/Gluten-Free Recipes & Products

Waitrose currently dominates citations for sustainable food systems. Create an easily digestible, data-rich report on Tesco's sustainability initiatives, focusing on supply chain, waste reduction, and ethical sourcing, optimized with schema markup.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Tesco — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	73	—	01	7 May 2026

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