The Essence Vault AI Visibility Score | UK AI Visibility Index

What's working

The Essence Vault demonstrates strong foundational e-commerce presence and clear market positioning as a leading UK fragrance dupe retailer. However, its LLM footprint is currently limited by a lack of advanced semantic markup and explicit AI optimization, hindering its visibility in generative AI contexts.

01
Foundational scores 91 — identity surface is clean and consistent
02
Technical & RAG scores 65 — AI crawlers are unblocked

What's not

01

Notino dominates "Fragrance Longevity & Performance"

Create detailed, data-backed comparison guides on fragrance longevity, including tips for application and storage, structured with FAQ schema and internal links to relevant products.
02

The Body Shop dominates "Ethical Sourcing & Ingredient Transparency"

Develop a comprehensive content hub detailing ingredient sourcing, ethical practices, and safety standards, utilizing Organization and AboutPage schema to build trust and authority.
03

Perfume Parlour dominates "Designer Dupe Comparison Guides"

Publish an extensive, regularly updated 'Dupe List' featuring structured comparison tables, linking directly to products, and incorporating Product and Review schema for each entry.

Closest competitor

Closest competitor in semantic space

Notino

Score

—

Gap on AI Visibility —

Stronger on Data-backed comparison guides & 'how-to' content

Stronger on Dedicated landing page & blog series

Notino currently dominates citations for fragrance longevity & performance. Create detailed, data-backed comparison guides on fragrance longevity, including tips for application and storage, structured with FAQ schema and internal links to relevant products.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for The Essence Vault — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

1 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q2 2026	47	—	04	7 May 2026

› Embed this score

Live preview

Display The Essence Vault's AI Visibility Score on your own site. The badge updates automatically when the Index refreshes — no maintenance required.

Preview

Snippet

<script src="https://gensight.ai/embed/uk-index.js" async></script>
<div data-gensight-embed="uk-brand" data-slug="the-essence-vault"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For The Essence Vault

Is this you? Claim a deeper analysis.

Verified brand owners get the full 35-signal breakdown, prescriptive remediation roadmap, and regular tracking — not on the public Index.

Claim this brand →

For everyone else

Audit your own brand.

Run the same methodology against any brand or product. From $99 one-off, or subscribe for ongoing tracking.

Start an audit →