The Essence Vault AI Visibility Score | UK AI Visibility Index

What's working

The Essence Vault is a strong UK e-commerce entity in the 'designer inspired' fragrance niche, demonstrating robust foundational web presence and clear value proposition. While excelling in consumer-facing signals, its LLM footprint is limited by a lack of advanced AI-specific optimizations and proprietary data publication, positioning it as a market leader in its specific segment but not a broad AI authority.

01
Foundational scores 91 — identity surface is clean and consistent
02
Technical & RAG scores 65 — AI crawlers are unblocked

What's not

01

Perfume Parlour dominates "Fragrance Ingredient Transparency"

Create dedicated pages for key fragrance notes (e.g., 'oud,' 'vanilla,' 'bergamot') explaining their origin, scent profile, and use in perfumes, linking to relevant products.
02

Fragrantica dominates "Longevity & Performance Data"

Publish a blog series or dedicated section featuring customer testimonials, surveys, or simple tests on fragrance longevity across different skin types and environments, backed by user data.
03

The Body Shop dominates "Ethical Sourcing & Sustainability"

Develop a clear, accessible page outlining The Essence Vault's commitment to ethical sourcing, cruelty-free practices, and sustainable packaging, including any certifications or future goals.

Closest competitor

Closest competitor in semantic space

Perfume Parlour

Score

—

Gap on AI Visibility —

Stronger on Detailed Ingredient Breakdown Pages

Stronger on User-Generated Longevity Studies/Surveys

Perfume Parlour currently dominates citations for fragrance ingredient transparency. Create dedicated pages for key fragrance notes (e.g., 'oud,' 'vanilla,' 'bergamot') explaining their origin, scent profile, and use in perfumes, linking to relevant products.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for The Essence Vault — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

2 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q3 2026	47	—	05	4 Aug 2026
Q2 2026	47	—	04	7 May 2026

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