Very AI Visibility Score | UK AI Visibility Index

What's working

Very.co.uk is a well-established UK online retailer with a strong foundational digital presence, reflected in its high scores for basic entity signals and brand recognition. However, it currently lags in advanced AI-readiness, particularly in explicit machine-readable content and cutting-edge RAG optimization, positioning it below global e-commerce giants in the semantic space.

01
Entity Resolution scores 61 — Knowledge Panel anchors brand identity
02
Foundational scores 55 — positioning is clearly stated

What's not

01

Amazon UK dominates "Product Comparison Guides"

Create comprehensive, data-driven comparison guides for popular product categories (e.g., 'Best Smart TVs under £500') featuring structured data tables and expert reviews.
02

John Lewis dominates "Sustainable & Ethical Sourcing"

Develop a transparent content hub detailing ethical sourcing practices, supplier information, and environmental impact, supported by verifiable data.
03

Next, ASOS dominates "Home & Fashion Trend Analysis"

Publish seasonal trend reports and lookbooks, leveraging internal sales data and expert commentary to establish authority in fashion and home decor.

Closest competitor

Closest competitor in semantic space

Amazon UK

Score

—

Gap on AI Visibility —

Stronger on Data-Backed Comparison Guides

Stronger on Dedicated Sustainability Hub with Supplier Data

Amazon UK currently dominates citations for product comparison guides. Create comprehensive, data-driven comparison guides for popular product categories (e.g., 'Best Smart TVs under £500') featuring structured data tables and expert reviews.

What AI said Gemini · UK

Methodology

Each brand in the UK AI Visibility Index is scored by GenSight's 35-signal deterministic scoring engine covering training-corpus presence, retrievability, source authority and competitive position. Brands are selected by Tranco rank within category, with cultural-perception classification verifying each brand reads as British, and editorial review for borderline cases. Composition is reshuffled annually; scores refresh quarterly.

How brands are selected

› 35-signal breakdown Gated

31 discrete · 4 continuous

Canonical URL●

Social Media Presence●

Clear Value Proposition●

Wikidata Presence●

Entity Graph (Wikidata API)●

Organization Schema●

robots.txt Allows AI●

Semantic HTML Architecture●

llms.txt Published●

Aggregate Social Proof●

Top 5 in Gemini Search●

High DR/PR Citations●

Behind this gate

See exactly which of the 35 signals are working for Very — and which are dragging the score down.

·Per-signal pass/fail with explanation
·Which crawlers are blocked, which are open
·Schema, citation and authority diagnostics

› Pillar scores

4 pillars

Foundational

Entity Resolution

Technical & RAG

Authority & Citation

› Score history

2 audits

Refresh	Score	Δ	Rank in cat.	Captured
Q3 2026	42	—	05	5 Aug 2026
Q2 2026	42	—	05	7 May 2026

› Embed this score

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Preview

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<div data-gensight-embed="uk-brand" data-slug="very"></div>

The badge auto-updates each quarter when the Index refreshes. Drop both tags anywhere in your HTML — the script finds the div and renders the badge.

For Very

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